STYL
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Lifestyle Reimagined

The Operating Desk
for Active Spaces

STYL combines the activities, sessions, events, products and human connections that drive an active lifestyle. From the field to the concert hall, the wellness studio to the big event, we will seamlessly get you well on your way towards living your best life, uninterrupted.

$0
Upfront cost for any brand,
monthly fee for most
% or Flat
STYL takes only
a cut of transactions
Sept 1, 2026
Platform launch (Phase 1).
Already built & funded
9 Early Adopters
Early pre-launch traction
across ~101 locations
App Fatigue & Enshittification

PROBLEMS WORTH SOLVING

As a service provider you can drastically decrease the amount of applications you need to effectively run your business. As an end-user you can participate in an authentic space for discovery, with no outside interference.

Click below to flip the tiles for our solutions
✘ Business App Fatigue
We are living in an era of severe organizational and institutional app fatigue, where an overload in redundant platform usage has decreased productivity up to 40% due to task-switching.

Administrators are reduced to swivel chair roles that require them to spend the bulk of their work day exporting and importing data between disparate systems.
✓ Solution: App Intrigue
STYL's comprehensive back-end infrastructure rejuvenates the processes, teams and individuals that businesses rely on.

Created as the ultimate single source of record for the management, execution, oversight and analysis behind Event Registration, Booking and E-Commerce focused businesses, it bolsters operations efficiency through consistent process flows and usability design.
✘ Consumer Enshittification
Enshittification is defined by the gradual degradation of our online lives, based on major tech companies shifting value away from you, and to the company's shareholders.

This is evident through unwarranted price hikes, overbearing advertisements, pay to play placement, reduced incentive program payouts and terms of service that continually strip Users of their online privacy and digital rights.
✓ Solution: Deshittification
STYL.inc was established to reforge authenticity and trust online. Countless revenue streams will reduce the need to sell ads and personal info to outside 3rd-parties.

It is expressly community-driven with tools to maintain a true environment devoid of bots, bad actors and AI slop content. It is also structured to display all content based on a combination of timeline and performance metrics.
TARGET MARKET SLICE

The Active Lifestyle Economy

This segment represents only a slice of our overall target market capabilities.
$1.2T
U.S. active lifestyle economy, annual gross output
Largest measure ever recorded by the federal government. Spans organized sports, fitness, gear, and recreation travel.
U.S. Bureau of Economic Analysis Outdoor Recreation Satellite · 2023
2.3%
of U.S. GDP
5M
American jobs
27M
kids in organized sports


DEMOGRAPHICS
Nearly 94% of Americans age 15 and older engage in sports or leisure daily. Participation heavily skews toward higher education and disposable income.
U.S. Bureau of Labor Statistics
Verified segment sizes within it
The Platform

12 Core Competencies. 1 Source.

Organizations juggle and overpay for overlapping applications and redundant functionalities to operate. STYL consolidates everything into a single source of record through consistent process flows and design. Click any capability for more details.

Event Registration
Private & Public Events

Public & Private Registration, Ticketing, Exhibitors, Kiosk Mode, VIP Controls.

Bookings
Venues, Spaces & Activities

Single & Recurring Venue, Room and Activity Bookings with Peak/Holiday Pricing. Automated scheduling replaces manual spreadsheets.

E-Commerce
Products, Collabs & Clubs

Singular, Ancillary & Bundled Products, Tiered Clubs, Product Collabs & Subscriptions.

Org Management
Groups, Teams & Personnel

Direct/Subsidiary/Partner Groups, Personnel, Teams, Leads & Client Onboarding.

Campaigns
Immersive Advertising

Industry Icons, Realtime Product Toolkits, Causal Initiatives.

Social Tools
Incentivized Sharing

Tracked Referrals, Private Clubs & Public Groups.

Loyalty Programs
Rewards & Incentives

Stackable Promotions, Coupons & Points, Rewards Issuance. Increase engagement and transaction volume.

Analytics
Actionable Insights

Segmented Data, Insights, Shared Filters, Automation.

Fundraising
Non-Profit Campaigns

Landing page, target goal meter, cheer wall, leaderboard, anonymous donations, donor covered card fees, recurring donation subscriptions, individual user lists for outreach and reminders from the system.

Compliance
Taxes and Volume Limits

Precision state, county & city tax rate and volume limit calculations and governmental reporting requirements.

Process Automation
Targeted Efficiencies

Automated moderation, intelligent workflows, and continuous data auditing.

Dispatch
Executable Communications

Messages, Internal Mail, Private Forums, Calendaring, Project & Task Management.

Product Roadmap

Ready For Liftoff!

The STYL platform is primed for an official September 1, 2026 LAUNCH, surpassing an MVP and BETA. The Marketplace is readily available and will be deployed at a justifiable inventory level. The overall vision as it was originated will continue to follow this trajectory throug Phase 2, and into mid 2027.:

Surfaces → Activities → Participants → Equipment → Community

Mock-up
% complete
Bookings & Reservations96%
Finalize Phase 1.3 Freelance Activies
Event Registration82%
Finalize Phase 1.1 B2B Trade-Shows
AI Automation73%
Increase Capability Into Phase 2
Analytics & Reporting69%
Enhance Capability Into Phase 2
Non-Profit Fundraising44%
Finalize Phase 1.2
E-Commerce37%
Phase 2 Build-Out
Org Management & Dispatch33%
Phase 2 Build-Out
Campaigns & Loyalty Programs27%
Phase 2 Build-Out
Social Tools17%
Phase 2 Build-Out
Phase 1: Done 11/26 Phase 2: Done 2027
Distribution Strategy Slice

STYL × Tarkett Sports

In Partnership


Backed by the Global Leader in
Sports Surfacing

Tarkett Sports has joined us as a STYL Strategic Founding Partner, which integrates us with their 1000 person sales force in exchange for a revenue share of succesful client conversions.

They build the fields, tracks, and courts the world plays on. Every surface they install is a facility STYL can bring online.

FIREPOWER: a partner with a 80,000+ facility installed base and sales teams inside schools, municipalities, and pro venues, selling alongside STYL from day one. We are also in active discussions with other select potential Strategic Partners to benefit similarly from STYL within their respective industries.
Tarkett Sports by the numbers
80K+
Sports Installations Worldwide
20K+
World Leader in Artificial Turf (FieldTurf)
#1
Running-Track Provider (Beynon Sports)
$3.9B
2024 net sales (Tarkett Group)
100+
Countries served by Tarkett
12,000
Employees across 34 production sites
The brands in the family
FieldTurf Beynon Sports Renner Sports EasyTurf GrassMaster PlayMaster Tarkett Sports Indoor
Onboarding ➞ Payments

Agree. Activate. Collect.

STYL is an end-to-end transactional system that spans onboarding to payment collection, and covers every imagineable scenario in-between. Companies or individuals can process a single transaction from multiple different brands, regardless of whether it contains both required approval-based holds and immediate releases. The system is fully automated based on set brand preferences, and entirely removes the hassle of following up or chasing customers down to finalize orders.

1

SLIDING TERM FLEXIBILITY

Negotiated rates between STYL and brands are unique to each. The default structures mimic industry standards, but can be modified based on the business relationship, volume and other factors. High performers are incentivized for their efforts over time.

2

RAPID BRAND ACTIVATION

Aside from crucial business and Admin info, brands only need a valid Stripe Connect account to activate their STYL account. They can then begin the process of building team access, branding their storefront, adding inventory and defining policies.

3

CONDITIONAL PAYMENT AUTOMATION

Payouts are automatically pushed to proper recipients based on terms, rate cards and assigned variables. Holds for approvals, security deposits, cleaning, etc. are released as scheduled. A ledger captures all paid and held transactional activity.

By Invitation Only

Investor Upside
for the Long-Haul

The partnership stands entirely on its own. A $250,000 Friends & Family round is open ahead of the priced round.

$250K
Friends & Family SAFE
via Carta · Reg D 506(b)
$12M
Post-money valuation cap
(standard SAFE terms)
20%
Discount — converts at the
better of the two
Q1 2027
Targeted priced round at a
$12–16M pre-money band

Private placement, by invitation only. Reg D Rule 506(b); not an offer to the general public. Terms as stated in Carta documents. Any investment decision should be made solely on the offering documents provided via Carta

Capital Plan
$325K
Dev to Launch · Fully Funded
Sept 1, 2026
Phase 1 Launch
Active
Status
1

Internally Funded Build

Complete · Committed
$325,000 · Founder equity
  • Core platform built to launch-ready
  • Architecture, UI/UX & 12-capability suite
  • Capitalized software asset (ASC 350-40)
  • Brand identity & partnership materials
  • Strategic partner outreach underway
2

Friends & Family SAFE

In Progress
$250,000 · SAFE via Carta (Reg D 506(b))
  • Lean pre-launch team & overhead
  • Onboard founding strategic partners
  • Reach Sept 1, 2026 launch
3

Priced Round

Target Q1 2027
~$3,500,000 · Equity ($12–16M pre-money)
  • Fund scale-up hiring & go-to-market
  • SAFE converts to equity at this round
  • Founder liquidity taken here (cleanly)
  • Self-funding thereafter; draws waived <$1.5M/yr
  • Series A becomes a growth choice, not a lifeline
Capital Structure

A TWO-STEP RAISE
SAFE NOW · PRICED ROUND NEXT

We're raising a $250,000 Friends & Family SAFE to carry the platform to launch, followed by a ~$3.5M priced round at a $12–16M pre-money band in Q1 2027. Founders have already committed $325,000 of pre-launch capital.

Private placement, by invitation only, Reg D Rule 506(b), not an offer to the general public. Industry-standard post-money SAFE, $12M post-money cap, 20% discount.

StageAmountStructure
Target Q1 2027 — Priced Round~$3,500,000Equity · $12–16M pre
Pre-launch capital in$325,000Founder equity
Founder draws$0Waived until rev ≥ $1.5M/yr
Next Step

JOIN US AS A
FOUNDING INVESTOR

We're inviting you to become a STYL Founding Investor! Get in touch with us individually or as a group to learn more.

Email Leadership →

MATT SOKOLOWSKI

CO-FOUNDER / CEO
206.683.1929
mattsoko@lifestylistic.com

JOE TRAYNOR

CO-FOUNDER / COO
206-229-6416
joe@lifestylistic.com

JAMES TRAYNOR

CO-FOUNDER / CRO
206-979-9792
james@lifestylistic.com